Only those who risk going
too far can possibly find out how far one can go
-T.S. Eliot

Marketing

Marketing and innovation make money. Everything else is a cost -Peter Drucker

Do it Yourself Vs. Hiring an Agency

If you have the money, seek an agency to help you with your marketing. It’s like building a house. If you hire a general contractor, they can help you get it right. They will take your objective and make it a reality. However, if you have limited funds and lots of time, you can learn all you need to know between YouTube and Google and the myriad of free, current information available at your fingertips. It is really up to how fast you want to go. If you have the money or as soon as you can afford it, hire a marketing company based on performance. As a visionary, you must lead the company, which requires many hats. Just pay attention to marketing. It is as essential to the business as air is to a human.