Guarantee Start-up Success With These 6 Steps

I just finished six months of one-on-one mentoring with The Purpose Expert Brian Bosché, the President of The Purpose Company. Brian has personally consulted Executives of Fortune 500 companies, as well as A-listers. He has also authored several best selling books on purpose. His insights from our six months were groundbreaking for me. When I combined the fantastic insights Brian extracted from me on my purpose, I saw the light; I realized that my purpose is the real fuel for everything I do, including any business I am in or will start in the future. Without purpose, I am just schlepping my G&S to try and hopefully make money. Yes, money is good, but there are 101k ways to make a dollar these days. Without purpose, you are just toiling away, hoping it works out and hoping to have two nickels left at the end of the month to buy the good beer! This is surviving, not living the dream –Purpose matters. I know that most people don’t have six months or a small fortune to find their purpose, but I know a must-read book, besides Brian’s that can help you find yours: Man’s Search For Meaning” by Viktor E. Frankl.  

-A key takeaway from this book is “He who has a “why” can bear almost any how” and this book can help steer you in the right direction.

For starters, let’s begin with your purpose for starting a business. Why? What is your reason for venturing out into this multiverse? Do you just want extra income from a side-hustle? That’s respectable. We live in the best time for that, and the gig economy is booming. So, Go gig ’em! But if you are making the leap to replace your daily income, build a legacy or have more freedom, there are some additional conversations you need to have with yourself and maybe with your significant other. You have to know the purpose of the business you want to start to chart the right path to be successful. Not knowing this is a non-starter. It’s a must; paramount to know. Marrying your reason with your purpose and you will always hold on with both hands as you turn a corner on two wheels while looking down at the abyss! 

Without purpose, you are just toiling away, hoping it works out and hoping to have two nickels left at the end of the month to buy the good beer! This is surviving, not living the dream –Purpose matters.

Some of the reasons I have started a business have ranged from looking for mailbox money to continuing chasing my dream of being a Rockstar. I have also begun a legacy business to leave for my family. There are dozens of reasons in between for wanting to be your own boss. Now, I will never ever start a business in the future without it being aligned with my purpose. When you marry reason with purpose, you have what boxers call a one-two punch. Miss this step, and you might still get lucky and still make some cash, but without purpose, it is all in vain. Me, I want The Force to be with me from the get-go. Trust me; you will sleep better at night and Persevere through the toughest fo times to success when it is all on purpose.

This is the first of 6 steps to launching your inner Bezos. For steps 2-6, email or send me a What’s App.

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